The Crazy Content Rulebook

Justin Justin
2 min readMay 17, 2021

Content is the king of the social media empire. Are you leveraging the power of content marketing to grow your online business, creating your brand awareness and building your personal brand?
If not yet, this book it going to help you begin with your content journey and reaching a pro-level where you will enjoy the real benefits of content marketing. And if you are already writing the content you will learn how to market and promote your content effectively in the online world. This is an insanely simple guide to create, distribute and promote your content to grow your business & brand on social media platforms.

Own a product-based business? You can use the same how-to model to educate your customers and engage with them too.

For example, if you own a cloth diaper store… an eBook on How to Find the Best Cloth Diapers for Your Budget will work wonders!

2. How to Use __________

This eBook talks about how you can use something to accomplish a particular result.
Dan Norris does that incredibly well in Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

More examples? Here you go… How to Use Your Smartphone to Take Better Pictures is a great eBook that photographers can create and sell!

Or How to Use Essential Oils for Healthy Skin is an eBook I’d buy in an instant!

Teaching people how to use something is an art and if you can pull that off, you have an eBook you can easily create and sell.

3. The Step-by-Step Guide to

This is another spin off on the How-to eBook. You share the step-by-step process to learn something or do something.

You can in fact, combine the How-to title with the Step-by-Step title if you’re putting together a really robust resource.

I did it with How to be a Work-at-Home Mom: The Step-by-Step Guide to Leading the WAHM Life.

4. ____________De-mystified

What is the one seemingly complicated thing that you can super simplify for people?

For instance, Bookkeeping for Business Owners, De-mystified. I can see that one flying off the shelves.

Or Crazy Cravings and Pregnant Women, De-mystified. That is an eBook I’d have been happy to read when I was expecting Manini and craving apple pie, all.the.time. I kid you not!!

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